We had the absolute joy of developing the Visual Identity for the Pecorino Group's exciting new venture! Here, we love rethinking Italian cuisine inspired by the classic cantinas of Bixiga, serving up traditional dishes that beautifully reimagine São Paulo's rich Italian heritage. Driven by a fun typographic and iconographic exploration of Bixiga's traditional restaurants and 1930s Italian press, we crafted a vibrant visual identity for Mercato San Vicenzo to bring fresh energy and a wonderful novelty to the fast-food market!