Bouji, 2023 – present Bouji is an amazing independent footwear brand that works with 100% cruelty-free materials, putting quality, traceability, and social-environmental responsibility at the heart of everything they do! They operate in a fully integrated way, caring deeply about their production process, suppliers, and the positive impact of every single choice. We had the absolute joy of designing the brand's visual identity and art direction! We created a clean, straightforward graphic system that brings beautiful consistency to every touchpoint: digital materials, labels, print, and signage. The visual language was crafted to perfectly match the brand's unique vibe, steering clear of those usual, boring fashion or eco-friendly clichés. We also designed their awesome packaging system! Every single solution was created with reuse and mindful disposal in mind: completely plastic-free, recyclable, and made with sustainably managed, FSC-certified cellulose. The entire production structure was built hand-in-hand with Bouji's wonderful principles, from the very first sketch to the materials used!